Quick guide: How to select SEO company
Find good SEO company or SEO specialist is not always easy task. So let’s talk about how to filter all worst seo deals and to form pool of best or suitable proposals for your business.
The wrong choice while hiring seo company will be very harmful for your online reputation or not deliver any positive results.
We collected most important questions which you need to ask your future seo company.
QUESTION 1. Show me your past clients and their case studies
List of past and current clients is a good indicator that seo company can achieve results. To verify this info you can quickly check past clients websites by any popular seo tools.
If you see that websites have good traffic, Domain Authority & Alexa rating, constant trend to growing then it is truthful results. For example strong website must have Domain Authority more then 50.
Also you can just call this clients and ask if they can recommend this seo company or specialist.
QUESTION 2. Can you provide list of services which need to implement within seo strategy?
Good seo specialist can always showcase this information and describe own strategy as well as why they will be successful.
Some seo companies can reject this questions which allows to hide real amount of work and charge high prices almost for nothing.
Transparency of business is a key benefit of reputable seo companies.
QUESTION 3. Implementation of technical changes
In most cases you need to fix all technical issues on your website like a page loading speed, 404 errors, bad layout etc. In good practice seo agency must handle all this tasks and you don’t need to hire other web developer for this.
QUESTION 4. How much or payment terms
Definitely you need to know how much and what exactly you pay for.
Don’t hesitate to ask seo company how much and how often they charge you for seo services.
You can agree to fixed price, hourly rate or monthly payment.
Quick research of current prices on seo market can help to make right decision about specific seo company.
We don’t recommend to accept extremely low cost proposals because they will be definitely fraud, harmful or will be useless.
QUESTION 5. Writers for content
Creating relevant and hi-quality content for website is a part of any seo strategy. So if you don’t have them try to ask for writers in this seo company.
In better case they must have experience to write topics in your industry.
QUESTION 6. Link building strategy
Spammy link building definitely will hurt your online business presence. So you should ask seo company what kind links they doing and how they get it.
Mix of link sources and a gradual increase in their number is a good practice.
If seo agency or specialist have own database of link placing opportunities is also very good indicator.
QUESTION 7. Black or White hat SEO?
Knowing about Google anti spam algorithms and backlinks quality is a must of any professional in SEO.
Ask you seo company if they use only white hat seo to avoid penalties from Google.
QUESTION 8. Pages optimization
Ask your seo company what kind website pages they optimize first, why and how many pages they doing each month.
Usually you should expect optimization of main key pages like Home page, Contacts, Pricing and About us.
Develop plan of pages optimization and implement it in time is a best. In this way you can calculate time for optimization of the whole website.
Don’t forget to ask how many landing pages they planning to create each month.
QUESTION 9. Communication and reports
Keeping necessary amount of communication between seo company and you is key parameter. Also you should receive weekly and monthly reports about any seo activity and progress.
If seo specialist offer communication with you only 1-2 per month – look for other person and don’t accept this service.
You need to control communication to avoid fraud and protect yourself from hiding the amount of work they are really doing.
- Monday – planning work for this week
- Wednesday – execution of the work and progress observing
- Friday – finalizing work and prepare report
Seo campaign keystones:
- You should expect more often communication on initial stage due to the big amount of work required and at least reporting 1-2 times per 2 weeks
- You may need more then one report with different information so don’t forget to agreed it with your seo company
- More detailed report is also important for understanding progress in seo campaign
- Keep track your business keywords position in search engine results pages and be sure that they are improving
You can use MOZ and Ahref seo tools to track changes as well as Google Analytics to see traffic increase and many others.
QUESTION 10. Сontract and conditions of parting
Signing contract with seo company is complex things and need to pay close attention to details. You need to clearly prescribe in contract conditions that seo agency don’t not remove any of completed and paid work include links, webpage content, technical fixes etc. if you decide to leave this company.
Finally you need to understand that seo results
can’t be delivered in one day and that seo company need some time until visible changes happens.
But same time you must see progress in work every week and keywords position improvement
in 2 weeks – 1.5-month period.
If you wish to develop brand logo or order other graphic design for your product or business, we can help.