Starbucks was founded in 1971 as a coffee bean retailer. Now the network of stores is 20,891 in 62 countries around the world with headquarters in Seattle.
Starbucks logo story
Why is this name?
Read Moby Dick? Then you know the name of the senior officer on the ship “Pequod”, whose team hunted a white whale named Moby Dick. In general, the first version of the name of the coffee shop was “Pequod” and for some reason it was rejected. The next idea was the word “Starbo” (“Storbo”) – the so-called old mine, located nearby. That idea to link the name of the coffee shop with the heroes of the work inspired the founders. Finally, the name was found, which is in tune with the word “Starbo” – the name of the 1-st mate, Starbuck.
Such a decision permanently changed the image of this old seaman – coffee makers turned him into a lover of coffee, which in fact does not correspond to the story of “Moby Dick”.
The Starbucks logo is unique in its own right and attracts the attention of many people. In fact, it is the most famous business logo, because it is loved and recognized by millions of people from all over the world. This is not just a logo, because it has its own symbolic meaning. He brought the company enormous success. Therefore, in this article we will talk in detail about the logo itself, its history and evolution.
The founders of Starbucks are three partners – Jerry Baldwin, Zev Siegel and Gordon Bowker. The company’s original logo is a mermaid with two tails or a siren. According to the legend, lilacs or mermaids from the Pacific Ocean were hunted by sailors and drowned ships. That’s why the Starbucks logo strives to lure coffee lovers from all over the world.
In 1987, the logo was slightly modified. The new owner, Howard Schultz, has decided to add a corporate style to the logo. And this in no way influenced the popularity of coffee, because the mermaid image is still relevant. Over the years, the logo evolved and became more and more popular.
It was Schultz’s idea to expand and open coffee shops in other cities. This idea did not appeal to the owners and they gave up their services. After that Schultz himself realized his project and opened the network of his own institutions “IL Giornale”. The cafe opened its doors in 1985. And after two years, Schultz buys “Starbucks” from the founders for about $ 4 million.
Since 1987, the company was renamed Starbucks Corporation.
So in 7 years, the company will count 165 points in America. In 1996, the first coffee shop “Starbucks” outside the United States opens in Japan.
The main attraction of the Starbucks logo is its unique form, simplicity and the use of soothing colors. At this stage, it has a round shape with the image of inviting siren with 2 tails in a green and white color scheme.
Logo development for several years
1 – Starbucks logo (1971).
The first logo of Starbucks was an ancient mermaid with a double tail and a bare navel. It was designed in the form of a round ring with a mythical creature within. At that time, the founders stopped on a brown palette.
2 – Starbucks logo (1987).
On this logo was depicted a naked mermaid or siren with long hair. However, it was the only logo that had the image of a real sea mermaid. The name of the company was written in the middle of the circle, and on both sides were placed stars. The green sky symbolized the freshness, uniqueness and prosperity of Starbucks.
3 – Starbucks logo (1992).
In the third version all attention was focused on the mermaid. The developers left two tails, however, they took the naked navel. The logo was developed in a green and white color palette with the name of a company in a circle with two stars.
4 – Starbucks logo (2011-2018).
The change of the logo was associated with the 40th anniversary of the company Starbucks. Developers stood up on magnifying the mermaid image and made it green. Badge and stars were eliminated. The new design did not like the Starbucks fans, which caused crazy criticism and dissatisfaction.
The development of the legendary Starbucks logo belongs to Terry Heckler, who devoted a lot of free time to reading sea books. The creation of the logo was inspired by the Norwegian engraving of the 16th century.
Thanks to its futuristic design and interesting details, the Starbucks logo has received many design awards.
For present day this business logo design stay actual.
Several key elements of the Starbucks logo
1. Form. The new design has a round shape with an enlarged image of a mermaid without a company name in the circle.
2. Color. The logo of the company is designed in two colors. Two tails are white and the background is deeply green.
3. Font. In the new version, the font is fairly simple, but contains bold letters.
Starbucks Logo font
At last let’s talk about font of the Starbucks Logo. Well known that text on Starbucks logo is written with Freight Sans font.
Freight Sans as Starbucks logo font presented on all logo versions with text part.
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