Top 10 Fashion Logos
The majority of the world-famous logos and richest brands look very simple, but at the same time, they engage the attention and is very well-remembered. Moreover, they produce a particular impression, and this is laid to them by their creator.
How is it? Let’s talk about it.
1 – Lacoste
Brief story of the Lacoste brand
Lacoste was founded in France at the end of the first half of the last century, in the eventful world the importance of 1933. Its name has been determined the founder’s name. Lacoste became the first worldwide company that manufactures clothing specially designed for sports activities, and that it won enormous prestige and popularity among buyers.
The founder of the company and its unusual style for that time was a tennis player Rene Lacoste. In the seven years before the start of mass production of sportswear, he sewed a shirt for himself. The purpose of this act was to receive convenience into the championship game. The main feature of this shirt had short sleeves.
Features of Lacoste logo design
The most prominent and memorable part of the brand Lacoste is a simple but quite original crocodile image in green, white and red colors, which is on the garment in the form of stripes. The inscription “LACOSTE” in capital letters at the following picture, too, is easy to remember even those people who are not French. Interestingly, bright, conspicuous crocodile image does not interfere with memorization of words of this brand. This effect is achieved the right balance of image sizes and words and – properly selected text font of the logo.
2 – Zara
Brief story of the Zara brand
The international Zara chain of stores was established by the name of Spaniard Amancio Ortega, who because of the poverty of his family was forced to leave school at age 12 and go to work in a clothing store. In our time, Ortega joined the list of Forbes. Hard-working and intelligent young man has gone from a simple messenger, after – apprentice fashion designer, and up to the manager and, eventually, the founder of a private factory. Three years after the launch of its own production in 1975, Amancio with his first wife Rosalia Mera opened the first store called “Zara”.
Features of Zara logo design
Logo Zara fashion empire is incredibly simple and at the same time – amazing style. It consists of four letters that make up the word “ZARA”. Again, the well-chosen font does this already simple and short words even more memorable.
3 – Louis Vuitton
Brief story of Louis Vuitton trademark
Frenchman Louis Vuitton is famous for being designed and created trunks. He was not the pioneer of this method of transportation of things, but he has made a very important corrective to this method. His fantasy and practicality allow Louis Vuitton to gain the glory of the inventor in this field.
Its main achievements are:
- – reshaping trunks at a more convenient;
- – use of waterproof material;
- – addition of multiple branches that made transportation more things right and comfortable.
Louis Vuitton engaged in its production during the period of rapid development of transportation of different types (from cars to ships) that occurred during the second half of the XIX century, and it has made possible the rapid rise of his case.
Features of Louis Vuitton logo design
Company logo “Louis Vuitton” is even simpler than trademarks, which does not prevent him to be as unique and memorable as described above. This monogram was invented by the son of Louis for a protection of these products against counterfeiting. Created by Georges Vuitton logo represents two capital letters: L and V, which intersect with each other. The letter V is slightly higher vertically than the letter L, wherein V but shifted slightly to the left, which creates interlacing effect. In addition, such a method of combining these characters represents the original pattern. That is what makes it quick and easy to remember, and the logo itself, and the abbreviation, of which it is composed, and the name of the company (as the two caps are prompted). In addition, the logo is an interesting decoration, especially handbags.
4 – Hugo Boss
Brief story of the Hugo Boss brand
The history of this brand, the founder of which in 1923 became a German tailor named Hugo Ferdinand Boss, begins with the opening of an ordinary small shop, which later was transformed into a factory. The company was our family business in the textile industry. Hugo and his assistants were engaged in tailoring the shape and overalls for postmen, policemen, and workers. Germany’s defeat in World War I led to the economic crisis, which also affected the works of Hugo, and in 1930 he was forced to declare bankruptcy. However, joining the Social Democratic Party and the changes in the sociopolitical life of Germany in those years enabled him to get up.
During the Second World War, Hugo Boss company is engaged in tailoring forms for the soldiers and officers of the German army and its security and power structures. According to some sources, this production used the labor of prisoners of war. After the war, Hugo Boss was fined for collaboration with the Nazis and deprived of certain civil rights.
After the war, the company returned to production of uniforms for members of peaceful occupations. Later, after the death of its founder, the company switched to creation of the fashion. Today, under the brand Hugo Boss manufactured various lines of men’s, women’s and children’s clothing and perfumes, watches, sunglasses, and phones.
In 1997, the company officially recognized the fact of collaboration with the Nazis and agreed to pay compensation to those who during the war forced her to work.
Features of Hugo Boss logo design
The company Hugo Boss uses several dissimilar versions of its logo depending on a direction of a fashion line. For example, the classic lines of clothing presented under the logo containing the written large capital letters the word “BOSS”, under which there are words written in a smaller font, but also in capital letters: “HUGO BOSS”. A more progressive and fashionable clothing is filed under almost the same logo, in which instead of the word “BOSS” written large capital letters, on the contrary, the word “HUGO”, but underneath too small capital letters are placed first and last name of the founder. Some product lines are presented under “BALDESSARINI” logo.
5 – Channel
Brief story of the Chanel trademark
The history of a creation of the brand Chanel can be called standard. Its founder in his youth worked as a salesman in a fabric store. The subsequent marriage of the large and competent business person enabled her to understand how to properly conduct business and become a business woman. As a result, in 1910 it opened its first store in Paris hats, and a year later opened his own fashion house, which is located in the same place until now. It is – with regard to the “normal” history of the brand. But the trademark of the world-famous home is anything but ordinary.
Features of Chanel logo design
The logo of the fashion house Chanel – one of the most striking imagination trademark for all its simplicity. The image is a two intersecting letter C, one of which is rotated in the opposite direction. The middle of this design is an oval, which in principle can be regarded as the letter O. As a result, the curl at a fraction of fantasy can be seen the word “Coco” written harmoniously and in a simple, classic style. Under these two intertwined letters C has an inscription in capital, but “CHANEL” by smaller letters. Despite a simplicity of this design, when you look at it immediately creates an impression of chic and classic at the same time of any product that is marked with this symbol. This is fully consistent with the principle enshrined Gabrielle Chanel “luxury beauty”.
6 – Prada
Brief story of the Prada brand
Prada – Italian company, whose headquarters located in Milan. Its founder Mario Prada is that in 1913, like many other founders of the world-famous brands, a small shop. This shop selling travel bags, which are notable for their elegance and functionality. Later, the company under the brand name Prada produces fashionable clothes, perfumes, and accessories.
Features of Prada logo design
Prada company logo is very simple, but at the same time, it immediately catches the eye. As is often the case, it is a simply written in a capital letters the name of the brand – PRADA, but highly memorable characters. The particularly elegant look of this word letter R, a look that just attracts a much longer time than it takes to simply read the writing.
7 – Nike
Brief story of the Nike brand
Nike was founded in the second half of the last century, to be exact – in 1964. Its founder was Phil Knight while being a student. He began his business informally. Phil knew from experience how uncomfortable for jogging can be cheap shoes worth US $5 per couple (a luxury brand for $30, could not afford one). The enterprising young man had an idea: he came to order production of more comfortable shoes in Asian countries, where labor cost is cheaper. After receiving the ordered athletic shoes he sold it at in America – initially just with hands. Friend and companion of Phil, Jeff Johnson proved a remarkable marketer. He personally talked with professional athletes, figuring out what kind of athletic shoes they find most convenient. Also, enterprising guys offered to athletes to participate in fitting shoes. Thus, they found all the necessary parameters to create really comfortable, professional sports shoes.
Features of Nike logo design
Nike’s logo is a label that has the name under which conducted “tick” or “check”. It would seem that it is very, very simple image, which should be quite inconspicuous. However, the original form of this tick and short, scathing named after the Greek goddess of victory, remains firmly in the memory of the people who looked at the logo at least once in their lifetime.
8 – H&M
H and M
Brief story of the H&M brand
The Swedish company Hennes & Mauritz is famous, above all, that produces a low-cost designer clothes, affordable simple townsfolk. The company was founded in 1947, by Erling Persson. Initially, the company sells only women’s clothes. Later, Persson acquired the other, ready to shop, which was sold and the men’s and women’s clothing. The combination of the names of its first store (Hennes) and second (Mauritz Widforss) gave the name “Hennes & Mauritz”. The motto of the company guided by its owners so far: “Fashion and quality at the best price.”
Features of H and M logo design
Company logo “Hennes & Mauritz” consists only of the three catching signs: H & M.
Brief, biting, beautiful.
9 – Bulgari
Brief story of the Bulgari brand
The Bulgari – an Italian company founded in the nineteenth century – in 1884, the year. The company is engaged in the manufacture of jewelry and other luxury goods: watches, perfumes and a variety of different leather products. Bulgari is one of the three largest jewelry companies in the world. The founder of the company became the hereditary jeweler, a Greek by birth, Sotirio Bulgari. Having lost his shop due to the fighting, the Bulgari family moved to Italy and opened his business there. Gradually, the company has developed and eventually came to the world level.
Features of Bulgari logo design
Bulgari logo is a simple inscription in capital letters, but with one very special effect: U sound in the word passed the letter V, as was customary in Latin. Thanks to this detail is a somewhat longish word is literally “to stand in front of his eyes,” when a man it is not looking, and before that a looker on. Remember that word is not difficult, but to forget it, yet we must try!
10 – Ray-Ban
Brief story of the Ray-Ban trademark
The emergence and rapid development of the American brand Ray-Ban have been made possible thanks to the fact that in those days when it was founded (the late 20s of the last century) sharply increased achievement in aviation. In particular, the height of the flight has become much more, and in the sky, aircraft could be longer than ever before. The fact is that the cabins of these aircraft were still open. The company Ray-Ban started to manufacture eyewear. The acquisition of these points was essential for flight. Without them, the eyes of pilots after the flight were red from fatigue, glare, and wind. Over time, the company Ray-Ban somewhat retrained and began producing sunglasses and eyeglasses for the correction (medical) optics, ie for points “for the vision”, and not only “for beauty”.
Features of Ray-Ban logo design
The logo of the company is a written at an angle of about 30 degrees inscription Ray-Ban, which is replaced by a hyphen bullet, or else a small circle. Often this inscription is white on a red rectangle. It is also not uncommon variant without the rectangle. Two little words, each of which consists of three letters and which are joined in such a kind of hyphen, clearly visible and easily remembered.
Now that we have analyzed 10 logos of different brands, it became clear as possible to their owners so succinctly and at the same time eloquently express the essence of the brand. When you create your own logo you have two options. The first option – is to create as simple and memorable images, as did the titans of global business. The second option – a more colorful and complex, visually stunning, but as good a memorable logo. The choice is yours.
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